It really depends on their complexity. Include a summary on the services or products you provide. Your focus during the process of drafting your creative brief should be making the brief actually brief, concise, and tight. It also allows us to take a look at their website, and discuss with you how you want your website to function and look when compared to them. In our Discovery Process at Canny, we go through a whole range of websites and visual styles to get to the bottom of this question. End of web design brief. Writing a marketing brief shouldn’t be taken lightly as there are people who depend on it to perform their jobs well. free ebook The Web Design Brief Template get for free. By laying out the details of your project from the very start, all stakeholders have a united vision to work towards which reduces time spent negotiating edits in the future. Tell them how to submit their proposal, what to include, by when, and you’re off to the races. On top of that, you might not actually know what it is that you need to achieve your goals. Remember, your web design brief doesn’t need to be the finished article. When starting a website design project, it is essential to communicate with the team completing the project as clearly as possible, whether they are an in-house department, a freelancer or an agency. Not for you. A good starting point would be to list the following: 1. However, there are always some things to consider. If you’re still not sure on how to find a web design agency, you could contact us to discuss your project. And for what purpose? It’s funny, the level of influence that competitor’s can have on your business, and web design brief. The goal here is differentiation through quality of service. Are you an internatio… We want to be generating around 10 leads per week, this would allow us to add £xx,xxx to our revenue stream on a monthly basis.”. A couple of paragraphs about your company 2. Briefs are excellent tools used in addressing issues formally and in summarizing multiple topics, subjects, and concerns in a format that is is easy to comprehend and deal with. If you’ve got to this point, you’ve already established that you need a new website, and given some thought as to what sort of website you need.The Just fill in your details at the bottom of the page to download the free guide and template. There’s nothing more frustrating than “design by committee.” However, it does happen, and it can be managed. You need to let your agency know what you’re expecting back, by when, and how to submit it. The other is to generate leads, which is more of a traffic driving and conversion optimisation exercise. We don’t need to know in the brief if you want a website with a blue background and Comic Sans as the font. Facebook Twitter Pinterest Email. Can you now imagine what would happen if you carelessly write a brief that is void of valid information? 2. We help our clients get results with a range of brand, web, and content marketing projects. Make sure you include 2 or 3 examples! I used to be the copywriter at Comic Relief. When it comes to website design and development, a design agency is responsible for designing for your customers. How much?”. Since it serves as a roadmap that guides you to the achievement of your goals, rest assured that keeping a brief throughout all your business undertakings will do you and even your team a great favor rather than a hassle. There are a whole range of digital marketing techniques you could use, so make sure to talk things over with your web designers. On top of that, we’re going to look at specific website information, including: Before we dive into the specifics, let’s cover off the basics one more time. We’ve got a great post here about creating customer personas. Design briefs can take many forms. Because it’ll change how your agency approaches your project from the start. Do you have a digital marketing strategy in place? Or maybe your website just isn’t performing the way it used to, and now you need to take drastic action. Design isn’t just about making things look pretty. If you’re looking for a rapid turnaround time, and the agencies you reach out to have a lot of work on, they might decline the offer to work together. You’ve done the hard part, which is realising the problem you’re facing. You might also find that most of their decisions are based on what they read from it. But what if you need to do it on your own? Websites are like Liam Neeson in Taken, they have a special set of skills that they need to perform. It’s a great initial document to have, but it should grow with your project. Info about company history, brand, size, staff and locations will all help us understand what you’re all about. So you need to get them out of your head and down on paper. It’s not unusual for goals and objectives to change, especially when outside interference comes into play, and throws the cat among the pigeons. Your domain name is the address of your website. Take your ideal customer, and build your persona around them. Website design brief template DOC: 85.2 KB | PDF: 101.4 KB (5 pages) (4.4, 17 votes ) Related Templates. One is to create a quality website with a quality offering. However, the majority of the input needs to come from you, the business owner, or Marketing Executive/Director. And just like the other posts in the series, we’ve included a free web design brief template. So don’t be completely closed off to changing things! There are a range of extensions you can use, from .com to .ninja to .online. Finding an agency who offers web design services is easy if you know what you’re looking for. Describe your current marketing efforts and market perceptions of your company. How long does it take to write a brief? Typically, there are several elements at play: There are any number of factors that you could use to judge the responses. In part three of our “how to write a brief” series, we’re looking at how to write a web design brief. “ASAP” is not an acceptable answer when talking about timescales either. At Canny, we’re no strangers to helping people with their web design brief. Writing a brief with web design brief template. Get your assignment or business report created with … Your design agency should also do their part here and once the project kicks off, they’ll assign a member of staff (usually an Account Manager) to handle their side of the communication. From there, you can start getting clear on your website goals. State your mission in a single sentence, if you can, and describe what sort of charity, social enterprise or association you are and the field you work in. If you’re working on a web design project, knowing about your competitors can help us to get an understanding of what they’re all about and what they’re doing online. Then you have Live Chat options such as Drift and Intercom. I’ve used a variation of this creative brief template for nearly 10 years, and it’s been a big help. This collaboration may go on for weeks or months, so regular, constant communication between the involved parties is crucial. When used for legal matters, a legal brief is needed in summarizing a case or in laying out an argument. Maybe you’re adding an ecommerce offering, or you’ve pivoted and things are moving in a new direction. These days I work freelance writing web content and printed publications for charities of all sizes. Company information is often overlooked in website briefs– but we need to know all about your business! This should be assessed on a case by case basis. As much as it needs creativity, it also needs to be brief. The objectives of your web design project are one thing, but the actual problems you’re facing with your website is something else entirely. Where before we were looking at very brand oriented questions and things to include, this time we’re looking at functionality and problems in a lot more depth. Both of these goals have similarities, but realistically, they’re very different projects. Some people do well closing leads on the phone, others prefer an email drops in with the relevant information. You’ll want to pay for great hosting after reading about the drawbacks of cheap web hosting. Meeting goals and handling collaborations, projects, and issues are best to deal with if you have a brief document in hand. How is your company perceived in the marketplace? Another thing that can happen, is if you’re struggling to front up the cash, your agency might be able to turn you on to any appropriate web design grants and funding that they know of. Not so fast! The rest of your teammates who are working with you on a project would definitely rely on what you have written on the brief. Some sites rely quite heavily on images, so do you have a library ready to go? This section will respond to How the website should look and work.. You’re gonna talk about content, functionality, visual considerations and technical requirements. 51+ SAMPLE Brief Templates in PDF | MS Word | Excel. You can save that for later discussions! How did you write your web design brief? Background. This will help your design agency out when they’re putting your wireframes and page designs together. This should be one of the easiest parts of the brief to write. In part one we talked about writing a general design brief. It shouldn’t be TL;DR. You don’t need to link to a dozen planning spreadsheets, email chains, and … And that’s fine, just be prepared to go back and forward and hammer out the details. When writing about features and functionality, people tend to dive into the aesthetics and visuals of the website. Whatever problems you go through in your project that require a creative strategy, you can never go wrong when you make use of a creative brief. Trusting your web design agency to help guide you in the right direction will deliver better long term results. The size of the company – e.g. Creating a brief for a website project? The more information you can share in the first instance, the better your web project is likely to turn out. In some cases, government officials, policy makers or other professionals have to make decisions on issues they are not familiar with. Keeping a design brief throughout the design process as a whole is instrumental in determining the objectives and goals of the design project, the budget and the schedule set by the client, the target audience, and the style or look that you and your client want to achieve as discussed. A web design brief is an indispensable tool that should be used when trying to source a web design agency for your project. Maybe you’re advertising using a huge city centre billboard. And when we say content, we’re not just talking about written content. Inside, you’ll find a design brief template, creative brief, sample mobile, and web development brief. To give you an idea of what kind of brief document to use, here are some of the variations of brief documents that you should know about to help you figure out the best type of brief for your needs. If you’re looking at a brochure web design, that simply showcases your business, you’ll be down nearer the 6 week mark. Regardless of your purpose in making a brief, ensure that it includes the major parts which are discussed below. If you have followed through the first guideline mentioned, it will no longer be extra difficult for you to know the sections that should go into your brief content proper. 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