Photo: Cathy Bennett Kopf/Optimism TravelingMom. Another thing to consider is what you want to achieve with your packages. Three key pieces of technology that could help you are a channel manager, online booking engine, and website builder. This is where it can actually be useful to steer into what guests might expect, such as promotions around seasons, themes, events, direct, bookings, or partnerships. The implementation of our model will have 3 steps: Data Wrangling; Data Transformation to make it stationary and supervised; Building the LSTM model & evaluation; Data Wrangling. If you know where to look, it’s possible to grab five-star places at a fraction of the cost. This could have been a complete failure but in reality it generated plenty of coverage for the hotel and added a fresh sense of fun for travellers, while effectively giving them a guided tour of the city. You will generate more revenue consistently throughout the entire year. Their initiative was a scavenger hunt competition that sent guests and locals on a city wide adventure via a social networking app called ‘Scavenger Hunt with Friends.’ The idea was to #livelikealocal. Your hotel can be jammed during a holiday season and really slow on the off-season. A rewards sales strategy often generates repeat bookings, which are particularly lucrative for hotel operators. But it can be difficult to turn front-desk associates from order takers to sales makers in a position that often has high turnover. A career in hotel sales is challenging. Write down the activity goals (calls per day, proposals per month, referrals per call, etc.) Share your experiences to help other fellow travelers. Instead, the cash receipts are calculated for all of the sales and expenditures of a business as a whole, and are then summarized on … Making contact with your key target markets, Being active on social media to build an audience, Utilising a search engine optimisation strategy, User-generated content (driven by great experiences), Let people take virtual tours of your hotel, Use fresh, interesting, content to answer travellers’ questions, Keep your website updated with local events, Have conversations with followers on social media, Link with local businesses to create lucrative partnerships, Let guests sell more you with reviews and user generated content, Go behind the scenes to humanise your brand, Implementing a successful sales strategy requires you to have an, In addition to expanding and developing a diverse distribution network, hotel operators must be able to effectively distribute their rooms to all of their agents in real-time. For the most part, focus in a marketing campaign is on email campaigns, ad designs, copy and images. Creating a friction-less experience for guests when they book direct will boost your conversion and improve your sales results. For instance, selling guests on the local area is very common and very logical. There are plenty of ways you can subvert traditional sales offers, simply by taking what already exists and thinking one step beyond it or shifting the ingredients to create something travellers haven’t heard or seen before. Sale forecasting is an integral part of business management. The hospitality industry is slowly waking up from a slumber it was forced into due to the recent economic downturn. The difference comes in how you use them. Boost sales for your small business now! There are no agents or other distribution partners that must be paid a commission when a guest books directly online. Six essential hotel sales strategies are: group bookings, direct bookings, destination marketing, cross promotional sales, guest rewards strategies, revenue management strategies. Your hotel sales tools include anything that enable you to bring a guest into your hotel. Reach out to the gatekeepers. These will be attention-grabbing and very relevant for travellers looking into booking a stay in the area. Lead generation spans across multiple touch points for many businesses. At the same time, however, it lulls sales reps and marketers into playing “too safe” and as a result, hinders your ability to generate more sales. This is one of your greatest allies when distributing your rooms because it’s a tool that manages all the different online travel agents (OTAs) you sell your rooms through, such as Booking.com, Expedia or Airbnb. For example you might offer promotions around honeymoons or anniversaries if you’re in a romantic locale, adventure deals if you’re out of the major cities, or ultimate relaxation experiences if you’re a coastal hotel. Large, overarching, strategies are vital to drive a consistent level of business at your hotel but there are other smaller tactics you can use to sell your rooms or generate more revenue from each guest: Sales and marketing go hand in hand – sales must be enabled by good marketing to be effective. As challenging as it may sound, there are several tactics that you can implement into these platforms for your off-season marketing strategy. From inbound to outbound, lead generation companies to SEO, we’ve plenty to help you generate more sales leads. Lead generation spans across multiple touch points for many businesses. Even during the slow travel season you need to implement sales strategies that will improve business and continually bring in more guests. Just because one pitch worked for a particular client doesn’t mean that it will work for your next. Direct bookings are the most beneficial booking for hotel operators because these bookings generate the most revenue. Once your sales steadily increase, you can begin to expand your offerings. Essentially you get to tell your potential guest how great your property is and how much fun they’ll have enjoying your hospitality. The good news is that there are sales ideas to cover all bases. Get Google Reviews. You will be able to make improvements to your property. Through a destination marketing campaign, local businesses team up to target the most powerful inbound tourism markets and drive more traffic to the general area. The number one strategy of an effective sales manager is listening. Pick out one or two benefits of your products and state those clearly in the sales headline. They got into sales not because of their desire to be in sales, but due to having to find a job. Get actionable sales advice read by over 200,000 sales professionals every week. This takes away the need for you to hire a web designer. There’s a sad stillness that not only marks the sign of a quiet moment, but also the sign of a failing business strategy. If, however, you’re a microbrewery specialising in regional ales you need to carefully choose which hotels to approach to avoid wasting your and the buyer’s time. Create and promote special packages. But beyond the product, salespeople can be motivated by other factors, too. By using your employee’s social media accounts to talk about your hotel, you give guests a unique perspective and a way for them to form a bond with your brand. 5 Traits of Highly Successful Hotel Sales Managers. Common agents that are included in any distribution strategy include retail travel agents, visitor information centres, local businesses, online travel agents, and destination marketing organisations. Data is extremely important so using tools that can give you detailed reporting functions is a great step to take. Ultimately, it is up to the hotel operator or manager to create a customised sales strategy that will drive the most room sales at their own individual property, but these are some of the top hotel room sales strategies to consider: This strategy may require an overhaul of your normal marketing and sales approach. The widespread nature of mobile technology is also changing consumers’ expectations. Break the mission into specific goals. He can’t hire me at his hotel right now though. In reality, this example might have been a detail page that rolls up into the main sales budget, where it would occupy a single line item. It’s the same reason that you’ll see robust sales teams but skeleton marketing crews, or a director of sales and rarely a director of marketing. With enough data at your disposal, you can make informed decisions about how you sell, gaining an edge over any competitors who are following a ‘cookie-cutter’ approach. When it comes to your pitch, get out of your comfort zone Different selling methods will apply to different markets and demographics – you certainly would sell in the same way to a family as you would to a couple. You’re working towards hitting your goals within a given budget, ensuring the brand you represent is always present in the marketplace and you’re constantly thinking about how to get new business and ensure your current clientele keep returning to you. Driving revenue at a hotel starts with the heart of the property: the front line. Have a Compelling Call-To-Action. Put together a wish list of hotels whose brand compliments yours and whose clientele you understand. 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